Welcome to SP1, the first training module on structured sales presentation. A sales call can include everything from asking and answering questions, discussing practical solutions to current problems in the store, to dialogue of a more social nature. But most sales calls also contain concrete sales presentations.
| Module 1 | SP1 |
|---|---|
| Unit 1 | The sales presentation & the buyer's attention |
| Unit 2 | Always be an interesting interlocutor |
| Unit 3 | A proven structure for sales presentations |
| Unit 4 | "BIFFA" - Our method for sales presentations |
| Unit 5 | B – Background |
| Unit 6 | I – Idea |
| Unit 7 | F – Function |
| Unit 8 | F – Benefit |
| Unit 9 | A – Exit |
| Unit 10 | A proven structure for sales presentations |
| Unit 11 | BIFFA without presentation material |
| Unit 12 | SP1 - In conclusion |
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